We were so honoured to be featured in Devon Life, a magazine that celebrates everything we love about the South West, from the unrivalled beauty of the coastline, to the wild landscapes and slower pace of family life that inspires us at TÖASTIE. In fact, if your annual holiday doesn't yet involve a trip to the South West, consider this your sign that it's time.
In the interview, our co-founder Lucinda Waite shares the story behind the brand, the importance of getting children outdoors, and why beautifully designed, sustainable clothing can help families embrace adventure in every season.
For TÖASTIE co-founder Lucinda Waite, creating clothing has always been about much more than style. In this interview with Devon Life, Lucinda shares how a lifelong love of the outdoors and a desire to raise her children as wildling's despite the digital landscape that is ever unfolding - combined with years of experience designing for premium fashion brands, inspired the creation of TÖASTIE.
Lucinda's experience designing for luxury brand Burberry was a pivotal moment in her career, forging a passion for detail led, thoughtful and functional design. Lucinda explains how every TÖASTIE collection is created with comfort, durability and sustainability at its heart. From weatherproof changing robes and waterproof outerwear to SPF50+ recycled swimwear, every product is designed to enable children and parents to embrace adventure in every season.
"Too often, children's outerwear is simply a scaled down version of adult designs without truly considering how it feels to wear - but children experience clothing very differently."
The interview also explores the powerful benefits of outdoor play. Lucinda believes that time spent exploring beaches, climbing trees and discovering nature helps children build confidence, resilience, independence and problem-solving skills—experiences that can be harder to replicate indoors.
"Ultimately, those moments spent outdoors are often the ones that stay with us for life, and if we help create more of those for children, then we are doing something truly worthwhile."
As a proud B Corp Certified brand, sustainability sits at the heart of every decision TÖASTIE makes. From responsible procurement and considered design to creating durable, hard-working pieces that last for years, protecting what we love and what we will pass to the next generation is critical.
Inspired by the rugged beauty of Devon, TÖASTIE has grown from a premium children's outerwear brand into a lifestyle brand for modern outdoor families, with expanding collections for both children and adults. Through beautifully designed, technical clothing, the brand hopes to inspire families to enjoy life outside together.
We call it a return to the WÏLD 🌿 
