Privacy policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.toastieexplorer.com (the “Site”).

Who we are

Töastie | Wild Explorer is the trading name for Toastie Explorer Limited (Company number 12423745). Our registered address is Ravenstone Hall Estate Office, Ashby Road, Coalville, Leicestershire, LE67 2AA. 

We are the data controller, which means we are responsible for deciding how and why your personal information is used. We are also responsible for making sure it is kept safe, secure and handled legally.

We operate to the highest standards when protecting your personal information and respecting your privacy. If you have any questions further to the information provided below, please do get in touch with the team at hello@toastieexplorer.com and we will look into it for you. 

Personal information we collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

Your rights

You have a number of “Data Subject Rights”, we have explained below what they are and how you can exercise them. You can read more about these rights on the Information Commissioner's Office website at www.ico.org.uk

  • Right of access ~ You have the right to request a copy of the personal information that we hold about you.
  • Right to rectification ~ If you think any of your personal information that we hold is inaccurate, you have the right to request it is updated. We may ask you for evidence to show it is inaccurate.
  • Right to erasure (also known as the Right to be Forgotten) ~ You have the right to request that we delete your personal information that we hold.
  • Right to restriction of processing ~ You have the right to request we restrict or suppress the personal data we hold about you.
  • Right to data portability ~ You have the right to ask us to electronically transfer your personal information to another organisation in certain circumstances.
  • Rights with regards to automated decision making, including profiling ~ We sometimes use your personal information to make decisions by automated means. This involves us analysing your account activity including applications, orders, payments etc. We do this to confirm your identity, prevent and detect crime, and lend responsibly. This automated decision making is necessary if you would like to continue to shop with us online. You have a right to reject automated decisions.
  • Right to withdraw Consent ~ Where we are relying on your consent for processing you can withdraw or change your consent at any time.

The above rights may be limited in some circumstances, for example, if fulfilling your request would reveal personal information about another person, if you ask us to delete information which we are required to have by law, or if we have compelling legitimate interests to keep it. We will let you know if that is the case and will then only use your information for these purposes. You may also be unable to continue using our services if you want us to stop processing your personal information.

If you have any general questions or want to exercise any of your rights please contact hello@toastieexplorer.com. In order to maintain the security of our customers' personal details, we may need to request proof of identity before we disclose personal information to you in response to any request.

We encourage you to get in touch if you have any concerns with how we collect or use your personal information. You have the right to lodge a complaint directly with the Information Commissioner's Office, the data protection regulator in the UK, you can do this by visiting the ICO website: https://ico.org.uk/make-a-complaint/

How do we use your personal information?

We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).  

We collect and use the information that you provide to us directly, for example; when you register for an account; we use cookies and other similar technologies to collect information from your devices when you interact with our advertising or use our website (you can find out more information in the “Cookie Policy” section below); we keep records when you speak to our customer service teams; we use CCTV in our stores for security monitoring and market research purposes; we take personal information from a number of third parties to help us manage your account and improve your shopping experience.

A more detailed description of how we use your data is outlined below. 

To process any orders that you place with us and to facilitate any returns 

  • We take payment details to process payment for any credit or debit card orders you place with us. We share these details with our chosen payment processors (for example Clearpay or Paypal).
  • We use your account information plus your chosen delivery address details to; deliver your purchases and keep you informed of their status, and to process any returns including (where appropriate) collecting the item from you (for example Royal Mail or DHL).
  • Our chosen payment processors may store your payment card details at your request to speed up your checkout in the future (consent).

To provide you with access to an account 

  • To register an account with us we capture information such as your name, contact and delivery information, and a password to protect your account (account information). We use the same information on an ongoing basis to manage and provide secure access to your account, and provide you with the services you request.

To provide customer service to you

  • We keep correspondence when you contact our customer service team or interact with us on social media. We use these customer service records to manage your queries or complaints effectively, for quality monitoring and to continually improve our services.

To personalise and improve your experience when you shop

  • We keep a record of how you interact with our website and any marketing you are exposed to, we use this data, along with purchase history, demographics, account information and third party information, to show you products and offers from across our brands that we think you will be most interested in and to tailor your experience.
  • We use your account information, information on the devices you use to access our sites and your interactions with us to operate personalised features across our websites, apps and communication.

To inform you about products and services that may interest you 

  • We use advertising and measurement tools provided by partners including Meta, Google and other advertising platforms. These tools may use cookies, pixels, tags and similar technologies to help us understand how visitors use our website, measure the effectiveness of our advertising and show relevant advertisements.

    Where permitted by law, we may share limited customer information, such as hashed email addresses or other identifiers, with advertising partners to create custom audiences, suppress existing customers from advertising campaigns, measure campaign effectiveness and help us reach people who may be interested in our products.

    We may also use information about how you interact with our website, emails and advertisements to personalise the content, products and offers we show you.

  • We receive information on how you interact with our adverts and content on third party websites and social media platforms (such as Google or Facebook) which we use to tailor the information that is displayed to you.

To keep in touch with you 

 

Email marketing and personalisation

  • When you subscribe to our email newsletter or SMS marketing, we collect information such as your email address, mobile number, name and any preferences you choose to provide. We use this information to send marketing communications, product updates, offers and content that may be relevant to you.

    We may analyse how you interact with our emails, SMS messages and website, including whether emails are opened, links are clicked, products are viewed or purchases are made, in order to personalise future communications and improve our marketing effectiveness.

    You can unsubscribe from marketing emails or SMS messages at any time by following the unsubscribe instructions included in those communications.
  • When you register for an account and shop with us we will keep you up to date with news of products and services including brand events, offers, promotions and sale information - unless you tell us you don’t want us to by using the unsubscribe link which can be found in the footer of our emails to you. When we send you communications we use records of how you interact with our website and any other marketing we have sent to you, along with purchase history, to tailor the messages to include information you are most likely to be interested in.

  • We use your account information to notify you about important service messages, such as material changes to this policy, product recalls or information about your account.

  • If you enter or apply for a prize draw or competition we will collect your contact details so that we can inform you if you are a winner.

To ensure the Website and the services we offer you operate properly

  • We use cookies and other similar technologies to keep track of your preferences when using our site.
  • We use other cookies and similar technologies to help us understand how you use the site, this allows us to optimise your shopping experience and continually improve our site.
  • We gather information about the devices you use to access our sites (desktop and mobile) for example your IP address and device type, to ensure the site is secure and works across multiple platforms.
  • We use information for logistics planning, demand forecasting, management information, dealing with errors on our site, and general research and development.

To develop and improve our products, range and services

  • We may contact you to take part in customer satisfaction surveys, if you respond we collect your feedback and contributions (customer feedback). We use this information to hone and develop the products we offer.
  • We use information about how you browse and engage with our website to improve the user experience on our website.
  • We use all information, including third party data in the development of new products, services and systems to ensure they work as expected and will be useful to our customers.

To prevent and detect crime and other incidents 

  • We use your account information, order history and payment history to assist in monitoring for fraudulent transactions or suspected money laundering.
  • We use device identifiers and IP addresses in fraud prevention and investigation, and to maintain network and data security.

To fulfil our legal obligations 

  • We use your data to ensure we comply with any requirements imposed on us by law or court order, including disclosure to law or tax enforcement agencies and authorities or pursuant to legal proceedings.
  • We will share data with regulatory and other official bodies if they make formal requests.
  • We will maintain records to meet regulatory and tax requirements.
  • We will use your account information to contact you in connection with product recalls or other similar product quality issues.

How long we keep your data for:

We keep your personal information as long as you are a customer of ours and generally for 7 years afterwards to comply with legal requirements. During that time we take steps to remove any personal data as soon as we no longer need it.

We consider you a customer:

  • for 2 years from the point you last made a purchase from our website using a non-credit account, or
  • during any time we are managing a customer service request from you.


Third Parties we share data with and receive data from

We work with trusted third parties to provide you high quality goods and services. Anybody we work with is subject to stringent security and data privacy assessments before we begin to do business with them and on an ongoing basis.

We always make efforts to anonymise data and only pass over personal information that is absolutely necessary for the purposes it is being processed. We always do so securely.

  • Delivery Partners We work with Royal Mail and DHL to deliver the goods you order to you.
  • IT Support: 
    Supporting us in maintaining our website and helping to deliver a user friendly experience to you.
  • Marketing  and Advertising Companies: 

    We work with trusted marketing and advertising partners to help us communicate with customers, personalise content, analyse campaign performance and deliver relevant advertising.

    Klaviyo

    We use Klaviyo to manage our email and SMS marketing communications. Information submitted through our website forms, purchase activity, website interactions and engagement with our emails or SMS messages may be processed by Klaviyo on our behalf in order to send communications, personalise content, automate customer journeys and analyse marketing performance.

    Advertising Platforms

    We work with advertising partners including Meta (Facebook and Instagram), Google and other advertising platforms. These partners may receive information collected through cookies, pixels, tags and similar technologies to help us measure advertising effectiveness, build audiences, personalise advertising and improve our marketing activities.

    We only share information where permitted by law and subject to appropriate safeguards.

  • We use technologies such as cookies, pixels, and device IDs within digital marketing networks, ad exchanges and social media networks such as Facebook’s Custom Audience to get relevant marketing messages across to you.

  • Payment processors:
    Payment card processors to process credit and debit card payments and store payment information; for example Worldpay and Paypal. 

Remarketing and Audience Advertising

We use remarketing and audience advertising services provided by partners such as Meta and Google. These services allow us to show advertisements to people who have previously visited our website, interacted with our marketing communications or expressed an interest in our products.

These services may use cookies, pixels, tags and similar technologies to recognise your browser or device and display relevant advertising across websites, apps and social media platforms.

You can control many advertising preferences through your browser settings, cookie preferences or the privacy settings provided by the relevant advertising platform.

SMS Privacy Policy

Töastie values the privacy of our customers, especially children. We understand that text messaging is a convenient way to stay in touch with our customers, but we also recognise the importance of protecting personal information.

By subscribing to Töastie's SMS messaging program, you agree to the collection, use, and disclosure of your personal information as described in this privacy policy.

Collection of Personal Information:

  • When you opt-in to Töastie's SMS messaging program, we will collect your mobile phone number and any other personal information you choose to provide.

Use of Personal Information:

  • Töastie may use your personal information to send you SMS messages containing special offers, promotions, and other information that may be of interest to you.
  • We may also use your personal information to improve our products and services, or to contact you for market research purposes.

Disclosure of Personal Information:

  • Töastie will not sell, rent, or share your personal information with third parties for marketing purposes without your consent.
  • We may share your personal information with service providers who assist us in operating our SMS messaging program, such as SMS platform providers.

Opting Out:

  • You may opt-out of Töastie's SMS messaging program at any time by texting "STOP" to the short code provided in the SMS message.
  • If you opt-out of our SMS messaging program, we may still contact you via email or other means for transactional or informational purposes.

Updates to this Privacy Policy:

  • Töastie may update this privacy policy from time to time. We encourage you to review this policy periodically for the latest information on our privacy practices.

Contact Us:

  • If you have any questions or concerns about Töastie's SMS privacy policy, please contact us at hello@toastieexplorer.com.

Sharing your personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:
- Facebook
- Google
- Bing

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal.

Do not track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Your rights
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Data retention
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Changes
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Contact us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at hello@toastieexplorer.com or by mail using the details provided below:

Toastie Explorer Limited (Töastie | Wild Explorer)
[Re: Privacy Compliance Officer]
Ravenstone Hall Estate Office, Ashby Road, Ravenstone, Leicestershire, LE67 2AA, United Kingdom

Mobile Terms of Service

Töastie 

Last updated: July, 2023

The Töastie | Wild Explorer mobile message service (the "Service") is operated by Toastie Explorer Limited (“Töastie”, “we”, or “us”). Your use of the Service constitutes your agreement to these terms and conditions (“Mobile Terms”). We may modify or cancel the Service or any of its features without notice. To the extent permitted by applicable law, we may also modify these Mobile Terms at any time and your continued use of the Service following the effective date of any such changes shall constitute your acceptance of such changes.

By consenting to Töastie’s SMS/text messaging service, you agree to receive recurring SMS/text messages from and on behalf of Toastie through your wireless provider to the mobile number you provided, even if your mobile number is registered on any state or federal Do Not Call list. Text messages may be sent using an automatic telephone dialilng system or other technology. Service-related messages may include updates, alerts, and information (e.g., order updates, account alerts, etc.). Promotional messages may include promotions, specials, and other marketing offers (e.g., cart reminders).

You understand that you do not have to sign up for this program in order to make any purchases, and your consent is not a condition of any purchase with Töastie. Your participation in this program is completely voluntary.

We do not charge for the Service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message frequency varies. Message and data rates may apply. Check your mobile plan and contact your wireless provider for details. You are solely responsible for all charges related to SMS/text messages, including charges from your wireless provider.

You may opt-out of the Service at any time. Text the single keyword command STOP to Toastie | Wild Explorer or click the unsubscribe link (where available) in any text message to cancel. You'll receive a one-time opt-out confirmation text message. No further messages will be sent to your mobile device, unless initiated by you. If you have subscribed to other Toastie mobile message programs and wish to cancel, except where applicable law requires otherwise, you will need to opt out separately from those programs by following the instructions provided in their respective mobile terms.

For Service support or assistance email hello@toastieexplorer.com

We may change any short code or telephone number we use to operate the Service at any time and will notify you of these changes. You acknowledge that any messages, including any STOP or HELP requests, you send to a short code or telephone number we have changed may not be received and we will not be responsible for honoring requests made in such messages.

The wireless carriers supported by the Service are not liable for delayed or undelivered messages. You agree to provide us with a valid mobile number. If you get a new mobile number, you will need to sign up for the program with your new number.

To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the Service, any errors in such information, and/or any action you may or may not take in reliance on the information or Service.

We respect your right to privacy. To see how we collect and use your personal information, please see our Privacy Notice.